What are the most common colors and symbols used in logos in the United States?

by G Smith
permalink · published: Jun 5, 2023 · updated: Jun 5, 2023
logo logo design colors symbols

Here are examples of the biggest 20 industries in the United States and the common colors and symbols used in the logos in these industries:

• Retail: Common colors used in retail logos include red, blue, and green. Common symbols used in retail logos include shopping bags, price tags, and sale signs.
• Healthcare: Common colors used in healthcare logos include blue, green, and red. Common symbols used in healthcare logos include the caduceus, the staff of Asclepius, and the serpent and rod.
• Technology: Common colors used in technology logos include blue, green, and gray. Common symbols used in technology logos include gears, circuit boards, and computer monitors.
• Finance: Common colors used in finance logos include blue, green, and gray. Common symbols used in finance logos include dollar signs, graphs, and stock market symbols.
• Manufacturing: Common colors used in manufacturing logos include blue, green, and gray. Common symbols used in manufacturing logos include gears, factory buildings, and assembly lines.
• Construction: Common colors used in construction logos include yellow, orange, and blue. Common symbols used in construction logos include hammers, saws, and hardhats.
• Agriculture: Common colors used in agriculture logos include green, brown, and yellow. Common symbols used in agriculture logos include crops, tractors, and farming tools.
• Energy: Common colors used in energy logos include blue, green, and yellow. Common symbols used in energy logos include light bulbs, power lines, and wind turbines.
• Transportation: Common colors used in transportation logos include blue, red, and yellow. Common symbols used in transportation logos include airplanes, trains, and automobiles.
• Telecommunications: Common colors used in telecommunications logos include blue, green, and gray. Common symbols used in telecommunications logos include telephones, satellites, and wireless signals.
• Mining: Common colors used in mining logos include yellow, orange, and gray. Common symbols used in mining logos include mining trucks, mining tools, and mining helmets.
• Pharmaceuticals: Common colors used in pharmaceutical logos include blue, green, and white. Common symbols used in pharmaceutical logos include pills, caduceus, and medical crosses.
• Services: Common colors used in services logos include blue, green, and yellow. Common symbols used in services logos include people, hands, and gears.
• Media: Common colors used in media logos include blue, red, and yellow. Common symbols used in media logos include cameras, microphones, and film reels.
• Food and Beverage: Common colors used in food and beverage logos include red, yellow, and green. Common symbols used in food and beverage logos include food items, drink items, and kitchen utensils.
• Education: Common colors used in education logos include blue, green, and yellow. Common symbols used in education logos include books, globes, and graduation caps.
• Government: Common colors used in government logos include blue, red, and white. Common symbols used in government logos include flags, eagles, and stars.
• Real Estate: Common colors used in real estate logos include blue, green, and brown. Common symbols used in real estate logos include houses, keys, and compasses.
• Automotive: Common colors used in automotive logos include blue, red, and silver. Common symbols used in automotive logos include cars, wheels, and speedometers.
• Travel and Tourism: Common colors used in travel and tourism logos include blue, green, and yellow. Common symbols used in travel and tourism logos include airplanes, passports, and landmarks.

It's worth noting that these are general examples and not definitive, as it's important to note that most logos are designed to be specific to that company, rather than the industry. The colors and symbols used in logos are often chosen to align with the company's values, mission and message, and not just because they are common in the industry. Additionally, it's important to consider that some industries have a more strict regulations and guidelines, for example, in the healthcare industry, logos must comply with regulations regarding the use of certain colors and symbols.

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